Where is milka originally from

In , the Milka cow named Lila became the face of their advertising campaigns and has remained so to the current day. The impact of the Milka cow advertising campaign was strongly revealed a few years ago in an art competition in Southern Germany, when 40, children were asked to draw a picture of a cow and almost one-third of them painted it lilac! Throughout the years, many people have wondered, why a cow was chosen as a symbol for Milka.

The answer is simple. The Milka cow embodies the home of the brand and its characteristics perfectly: the Alpine world and Alpine milk. In , Suchard merged with Tobler to become Interfood. Interfood merged with the Jacobs coffee company in , becoming Jacobs Suchard. Kraft Foods acquired Jacobs Suchard , including Milka , in Milka chocolate bars have always featured a dairy farmer, a cow, and the Alps on their wrapper — right from the year they were introduced in As years passed , the farmer was dropped out, and the cow became more and more prominent.

By the late '90s, the cow even had a golden bell around its neck. The cow was introduced as Lila in print and television advertisements in the s. By , the purple-spotted cow had been featured in over television ads. Lila means lilac in German. It's a color that the brand has grown to be associated with. Given how important Lila became for the image of the chocolate, fast-forward to , and Milka went the extra mile to celebrate the birth of a "purple calf" in a small village of Serbia via Branding Mag.

The calf was showered with Milka gifts and a soft Milka shawl. So how did Milka, a Swiss chocolate brand, come to be owned by an Illinois-based organization? Seven years after Milka was launched by Suchard in Germany, a certain triangular-shaped bar with almonds and nougat hit the market in Toblerone creator, Tobler, and Milka's parent company, Suchard, joined forces in to become Interfood.

In , a German entrepreneur Klaus J. Milka was now part of Jacobs Suchard. The company ran for eight years before Jacobs sold it to U. Philip Morris was originally a tobacco producer, but had become the world's largest consumer goods company by the '90s after acquiring Kraft Inc. So, as part of the billion-dollar deal, Suchard became part of Kraft Foods Inc.

The business was so massive that in , Kraft Foods Inc. Cocoa plantations have been a leading cause of deforestation in countries such as Ivory Coast and Ghana. This was mostly attributed to the production of cocoa. Acknowledging the effect that a bar of chocolate can have on climate change in the future, Milka joined the Cocoa Life program in , which ensures sustainable sourcing of cocoa via GlobeNewswire.

The Cocoa Life program provides incentives to farmers to grow other tree varieties besides cocoa trees — a method that will help protect forest areas. Through the program, farmers will learn how to use less land to grow a greater amount of cocoa.

Just how Mika has a patent on the purple color on its wrapper, the brand's competitor, German-based Ritter Sport, has a patent on square-shaped bars. According to BBC , Ritter Sport is reported to have introduced square-shaped bars for the convenience of slipping them inside jacket pockets.

The company had the shape patented in While the rest of the chocolate companies were satisfied moulding their chocolate into rectangular bars, Milka decided to challenge Ritter Sport monopoly over square-shaped bars. Milka went ahead and introduced a square-shaped bar in This kickstarted a decade-long battle that had the two chocolate companies fighting over the shape.

In the Milka vs. Ritter Sport battle, Milka won the first round in court in Why do people have such a strong impression with this brand? In this video, it concisely shows people the whole process about how Milka chocolate tablets be made ,and reveal the fact that to make Milka chocolate ,you only need three ingredients , which is coco beans , sugar and a special milk powder that comes from alpine.

Looking back at history, Milka has achieved great success in the chocolate market through a series of strategies. To reinforce their brand image about tenderness, they also launched lots of commercial activities. Including a lot of themes around love, sharing, family warm heart advertisements, and cooperate with Facebook and other social medias, milks has sponsored many alpine skilling stars since , including five world and Olympic champions. You are commenting using your WordPress.

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